Citrix

Citrix Systems is a leading provider of virtual computing solutions. Conexio works together with Citrix to ensure their visibility on the Finnish markets.

The aim of the public sector campaign was to support the adoption of Citrix technology in public sector organisations and to increase general awareness of Citrix. The campaign consisted of several activities in order to reach the target.

A roundtable discussion event on public sector IT was arranged. The high profile participants from the public sector, IT industry and Citrix ensured wide interest to the event. Event received broad publicity in media. Supporting interviews and opinion pieces published in several news papers still carry on the conversation.

As a result of the campaign, Citrix has ensured its status and reputation as an expert of IT solutions for the public sector as well as for the private organisations.

"The campaign exceeded our goals. Increased visibility and strong sales in public sector are clear signs of a successful campaign and of the expert knowledge of Conexio", says Kurt Svenson, Director, Sales Development and Marketing, Citrix Systems.