Eaton

American Eaton Group coordinates its EMEA area PR communications for uninterrupted power supply solutions in Finland and Switzerland. Local offices in the EMEA area have varying marketing resources and require support, unity and regularity in their customer communication.

Conexio created together with Eaton a customer and reseller magazine that is now being published in eleven languages, as well as the practices for making the magazine. The balance between the common contents and the nationally produced material is in key position in the process. The magazine is issued three times a year in print, e-newsletter and on Eaton’s website. Conexio handles the editorial process in tight co-operation with the customer’s contact person.

With the magazine, Eaton’s marketing department can ensure that all the customers will always get the same information about new products and events at the same time. The information is produced price-efficiently at one location and localized in co-operation with local offices. Utilizing the articles in various channels also produces material to Eaton’s websites in various languages.

"In the past few years, Eaton has quickly expanded through company acquisitions. Centralized coordination of marketing communication has been essential as the product names and range have changed. By perfecting the messages and production practices in one location our marketing department saves time and money", says Anita Putkinen, Marketing Manager, Eaton.