Symantec

Symantec is a global leader in data security, storage and systems management solutions. Since 2004, Symantec has been a customer of Text 100 Conexio PR Agency. In co-operation with Conexio, Symantec aims to strengthen its market and thought leader position utilizing broad media coverage. As a prime example, Symantec’s annual Internet Security Threat Report has gained extensive coverage in various medias in broadcast, print and online.

Symantec’s core messages are targeted to consumers and enterprises: cybercriminals attempt to exploit the ignorance of people and vulnerabilities of systems. Today, the cybercriminals run a professional multimillion dollar business. Therefore, Symantec aims at raising public awareness of reliable and secure methods and solutions of data security.

Conexio has managed Symantec’s consumer and enterprise side public relations in Finland. Powerful messages and active media contacts have provided excellent results: Symantec has gained broad coverage in national television, print and online. At the same time, the message of the increasing importance of data security has been successfully extended outside the traditional IT and business media. As a result of the media efforts, Symantec has strengthened its position as a reliable expert in data security.